Director of Marketing
We’re Ash & Erie, the first major brand specifically for shorter guys. We’re a small team based in downtown Detroit and dedicated to helping men 5’8” and below look and feel their best. We were recently featured on Shark Tank and even made a deal with Mark Cuban on the show!
We’re looking for someone to lead all marketing efforts at Ash & Erie. The Head of Growth Marketing will be responsible for creating and managing paid advertising, email marketing, social media, influencer campaigns, PR, and new potential growth channels. As a young and fast-growing company, you would have an immediate impact from day one.
Requirements for the role include:
- 5+ years of experience building and executing cross-platform B2C customer acquisition strategy
- Background in creating, launching, and testing digital ad campaigns, email marketing, and influencer programs for a consumer brand
- Plan and coordinate product and lifestyle photoshoots
- Set growth and performance benchmarks and establish analytics and reporting standards
- Experience with public relations, content marketing and social media
- Willingness to try new strategies without fear of failure
Nice-to-haves for the role include:
- Video production experience
- Ecommerce work experience with a consumer product
- Background or strong interest in men’s fashion
- Smart, resourceful, and data-driven, with a proven record of taking initiative
If this position sounds like a good fit (pun intended!), please send your resume to email@example.com. We can’t wait to hear from you!